Frequently Asked Questions...
That Raider Nation sticker on your vehicle means one of two things. Are you a Raider fan, or just a Punk!?
Cardinal Nation.
Answer:
...I know you are but what am I.?..
Nation Sticker
DNC Bumper Sticker: "It Could Have Been Worse"
The Idea For Kollector Was Launched By Co-founders Derwa And Recording Studio Owner Pascal Flamme ; In December Last Year, The 2 Set Up The Company And Started Doing Research On The Radio Airplay Tracking.
BRUSSELS Less than a month after Dominique Derwa presented Kollector at the World Copyright Peak in Brussels, the innovative airplay-tracking system is monitoring more than 1,500 stations in 52 nations worldwide . The most recent additions to the Kollector database include some forty German and 60 South American stations.
The idea for Kollector was launched by co-founders Derwa and recording studio owner Pascal Flamme ; in December last year, the 2 set up the company and started doing research on the radio airplay tracking.
After a demonstration of Kollector, Universal Music Belgium decided to submit several track titles as a test case for the new system.
"With the Nielsen Music Control system we are supplied weekly lists of most-played songs on the radio in Belgium, with separate data for Flanders, Wallonia and the whole country, compiled as an airplay chart," asserted Patrick Guns, selling and sales director with Universal Music Belgium.
"With Jessie J, we have got a new signing with cross-border potential and already a number-one airplay hit ['Price Tag'] under the belt and a new single, 'Nobody's Perfect,' just out ; this is an interesting artist to follow the international airplay," claimed Guns.
"And it works. Kollector allows us to see precisely when, as an example, Q-Music in Holland gave "Price Tag" a spin, or when NRJ France played LMFAO's 'Party Rock Anthem,' another Universal release."
Guns expounded the system, with correct airplay info, allows Universal music to prepare promotion campaigns. As an example, if a specific track is gaining airplay on a considerable number of stations in France, where many Belgians spend their summer holidays, a label may make a decision to push the track to Belgian stations too.
"But too much info may be a disadvantage," expounded Guns. "When a single station in Australia, for instance, is playing one of our tracks, we may decide not to base a promotion campaign on this. On the other hand, with Universal Music's vast back catalog, we now see that supposed mainstream hit-radio stations were playing a lot of Bon Jovi's older songs before the band's concert here in July. A bit of preparation and homework for radio promo folk could bring superb results with the Kollector information.".
Christoffel Cocquyt of Gentle Management is the chief of Warner Music Benelux recording artist Selah Sue. He was invited for a beta-test of the system three months ago and submitted some 100 songs to Kollector.
"It is a convenient tool, especially when domestic artists go abroad," announced Cocquyt. "Selah Sue's eponymously titled album certified for double platinum here and is charting in France, Holland and Italy. It is a pan-European release and Kollector is providing us with adequate info on airplay action."
Cocquyt gathers that rights administration may have been Derwa and Flamme's primary goal, but he's convinced that Kollector holds more advantages for artists, labels and executives.
"Selah Sue played shows in Munich and Berlin last week, and the results started dropping in straight after. What you see is correct information and that's what counts," he said. "The Kollector data also put the concept of 'rotation' in another point of view, when the amount of plays should be available to label promo people."
Kollector could also help fine-tuning promotion efforts.
Cocquyt cites the example where, during summer holidays, radio stations sign up for backstage interviews. With Kollector, bosses can create a true profile of a station before approving an interview.
"The one thing I'd love to see with Kollector is that, while today we can follow singles airplay worldwide , it would be engaging to view an overall profile of an artist : Where are they playing Selah Sue's singles? That will be great," he revealed.
FOR RADIO
At press time, rock radio stations were not trialling Kollector, but Derwa said that, once the database contains acceptable titles, the system could ease administration of airplay reporting. Kollector could generate airplay lists automatically to provide to performance rights collection societies.
Johan Notenbaert, head of music at Q-Music and JOEfm asserted that currently the airplay lists are generated from their Dalet 5.1 playout system and those logs are forwarded to Sabam, the Belgian author's rights society, weekly. "We have an airplay ranking list, but for internal use," Notenbaert announced.
Currently, Kollector is offering a free trial version of the system thru its website ; Derwa wants to launch a commercial version by year-end.
"Our final advertising strategy is in full development, but the idea is that we'll charge credits for each song clients wish to follow. The more credits clients buy, the cheaper they come and the more songs are monitored worldwide," he said, writes radioworld.com.
Here are a list of other products on Cheap ATVs, come check these out:
